Here comes Google Panda 4.0:
The latest updations by Google namely Google Panda 4.0 has brought a great sense of revolution for professionals in writing business. With consistent launch of different versions; Google is succeeding in its objective of presenting only quality content writing websites throughout its search engine. Post launch of Google Panda 4.0 on 21st May, 2014, Google would deem every other website that would showcase low and poor quality content. Several websites have found themselves in low ranking category due to the presence of poor quality content on their website.
Eradicating unnecessary traffic of poor quality websites, Google Panda 4.0 would only promote and present High Quality Content Websites in series of higher rankings. Google realized the need to launch Google Panda 4.0 ever since it found the presence of low quality content websites that was adversely creating traffic and was impacting the business of high quality content websites.
Google Panda 4.0 is an algorithmic change that determines the rankings of different websites on the basis of quality content deliverability. The initiative is an update that works on the mantra of improvising upon the relevance and quality of several web pages. Google has invited and introduced this tacky change in order to prefer high quality content writing over the lower and poor ones.
On identification of poor and low quality content, Google Panda 4.0 immediately terminates and dismisses the website from search engine.Google considers a content to be poor when it does not meet the criteria of uniqueness. Also, content when copied and pasted is immediately deemed to be a low quality data. Since, there are several low quality content websites present across the web, the hard working writing professionals and SEO content writing services companies need to somewhere compromise with their rankings. But with introduction of Google Panda 4.0, such websites will be immediately penalized for protecting the authenticity of high quality content.
Importance of High Quality Content Websites:
An authentic data is a result of excessive research, compilation of unique information and presentation of content in the most interesting manner. With growing demand of unique and authentic content, readers are highly demanding the presence of High quality content writing across websites. Google Panda 4.0 has facilitated ease for several SEO content writing services companies in ranking high quality websites higher than the lower ones. Before writing or publishing the content on websites, it would become essential for SEO content writers, marketers, web masters, business owners, website developers, etc… to check and adhere to the norms that define a high quality content well.
Google Panda 4.0 regards content as high and supreme on quality only if:
- The content presented in the article is authentic, trustworthy and credible.
- The content meets and covers complete information pertaining or related to the topic.
- The topic covered should meet with the genuine interest of the readers.
- The information presented in developing the content should reflect complete and thorough uniqueness of writer’s writing skills.
Since, several websites poke the flow of quality content by introducing their low quality content websites, the ones with high quality writings need to suffer on the other end. Hence, in order to eradicate this interference of low quality data, Google Panda 4.0 immediately removes such low quality content websites from the search engine. This directly benefits high quality content websites by giving them appropriate rankings. Post 21st May, 2014, Google Panda 4.0 is on a constant prowl of identifying and penalizing websites that have presented low quality data on their web pages. This further has helped in simplifying and speeding up the search process.
High Quality Content for Business:
With small, medium and large business emphasizing on digital marketing, there is a serious requirement for the presence of high quality content. With Google Panda 4.0 active on its toes, these businesses would not be impacted with low quality content present on several sites. With this algorithmic change, people would refrain from posting content in a routine manner. Writers would strive to give out serious content for preventing their websites from getting penalized.
How Google Panda 4.0 identifies between low and high quality content?
Google Panda 4.0 continuously favors sites that are high on quality content. Giving a great amount of importance to high quality content websites, readers can now have a direct access to quality sites without wasting their time and efforts on low quality websites. But now the question that comes in that how Google Panda 4.0 decides whether the content is on high measures or low? Google analyzes and accesses the quality of content on the basis of numerous factors. With qualitative and quantitative analytical tools and approach, Google Panda 4.0 succeeds in identifying the high quality content from the low ones. There are several parameters as well which aid in ranking the page in higher series than the lower ones. The content in order to appear a high quality one should contain limited inclusion of key words as much as possible. Along with this, it should also limit usage of images, no spelling and grammar mistakes, etc…
Apart from these basic check criteria, Google Panda 4.0 also utilizes “user signals”. With user signals, Google tracks the way in which the readers have responded to the page while it appeared during their search activity. User Signals comprise three different parameters namely, Click through Rate, SERP Return Rate and Time on Site. These three parameters greatly help in distinguishing between low and high quality content.
1. Click Through Rate: This indicates the proportion of readers who clicked the page showing results.
2. SERP Return Rate: This indicates the proportion of readers who went back on the previous links due to non availability of relevant answer.
3. Time on Site: This indicates the time for which searchers were present on the page.
Google Panda 4.0 only prefers and only supports the presence of high quality content writing. The task of identifying the flaws has been simplified for SEO content writing services companies.