Despite making a lot of efforts, sometimes visitors start bouncing off from the site. Browsing monthly traffic reports clearly indicates whether your visitors are able to find you, whether it is through email, organic search, blogs, social media, word of mouth or banner ads! It is very difficult to ascertain from which source visitors are coming. Irrespective of the source from where visitors are coming, the visitors get attracted with the content being published. The major reason behind bouncing off of visitors is the realization that what they were looking for is not available in the site. Using following five content writing secrets tips, visitors can be brought back.
Highly Relevant Content
If you are watching your visitors bouncing off, it is high time that you start thinking about your marketing strategy once again. You can speak to your customers and ask them about their problems. By building content and messaging strategy focusing on finding solutions to the problems of customers. This will help in redesigning website. One can also help in redesigning social media profiles which should be focused on customers rather than the brand. Demand generation and search strategy needs to be optimized. It is necessary to ensure that ad or search result telling people about what they can expect when clicking and refining a landing page delivering 100% on these expectations.
It is important to ensure see whether a company is able to promote its services and products in a better way than other players in the market. It is very important to gain competitive edge over others. If it is not happening, it means the strategy needs to be redefined. This can be done by putting oneself in the shoes of the customers. When conducting interviews of your customer regarding their buyer journey, you must listen to them carefully. When talking to them, you may understand their frustrations. This will help you to write contents for them that is top funnel and addresses all those issues that are frustrating the buyers. The content must be such that asks for call to action. When the visitors are able to gain new insights through the lead nurturing content, you may be able to build trust and add more value.
Enhance Visitors’ Experience
Ugly website design, old fashioned, self congratulatory messaging, cluttered navigation and design, slow performance, irrelevant photos, errors, typos etc are quite irritating. Visitors are simple fed up from these problems. It is very important to design a website using high quality content and easy navigability, all directed towards enhancing visitors experience.
Boredom results in the biggest problem when it comes to the retention of the visitors. If the web pages are normal, run of the kind types, they may get bored easily and immediately start looking for another website. It is time to start looking beyond ordinary in-place and static messaging. The need of the hour is to design highly dynamic websites. The content that is uploaded on the site must be valuable, relevant and easy consumption. The flow of the content must be smooth and should be able to make the site stand apart from the crowd.
Time is of the essence in every task that is done, more importantly in the virtual world. Unleash creativity and think about various unique ways through which the visitors get what they are looking for without losing any time. Try something radical and new so that attention of the visitors can be grabbed easily.
The above content writing tips will no doubt help you in enhancing visitor’s traffic to your site.