‘Content is king!’
We have all come across these words at least once. And the sentence alone emphasizes the importance of high-quality content in this evolving digital world. We all know the long-term approach of content marketing improves a brand’s visibility and trust online. However, consumers also take this as an organization’s efforts in building good relationships with them.
There’s no wonder why quality content is ace in the digital world today. With over 90% of B2B marketers relying on content marketing, the need for creating crisp and captivating content is growing day-by-day. Where there is a need for content, there come content writers in the picture!
Writing is a skill, but writing to sell is an art. One has to be creative, consistent and clear while creating content for the brand. While there’s no secret formula to creating high-quality content experienced content writers and professional content companies have few peculiar techniques up their sleeves. Here are some of the effective content writing tips that beginners can hone and capture the audience’s attention within seconds.
7 Easy content writing tips for beginners to write killer content:
1. Know your audience
Before you hit the keyboard or put pen to paper, it’s important to know who you are writing for. Especially in content marketing, as you depend on your audience to grow your business.
So the very first and one of the most important content writing tips is to understand your audience. Empathize with their problems. Know what keeps them up at night. How your product or services can help solve their problems and make their life better? Put yourself in your visitors and consumers’ shoe. That’s how you will have the better idea of what your consumers expect and you’ll find yourself creating impactful content to target the right audience and connect with them emotionally.
2. Focus on a message
Content creation without a message is meaningless as visiting a restaurant and returning an empty stomach. Your quality content will surely attract visitors and online audience to your blog or brand website. But the number of visitors turning into potential consumers will be less.
That’s why you must underline at least one key message you want to convey through your content. Is it to build awareness about a brand? Is it to announce a product launch or a new campaign? Identify the motive of your piece of writing and tie your content back to the main motto as much as you can.
3. Do your research
The main motto of your content is to educate readers and to coax them to take action after that – whether it is to fill in the inquiry form or to contact customer care. Content-based on facts and well-researched information undoubtedly attract more audience and peruse them not to just read but take the desired action thereafter.
Fresh and high-quality content attracts not only more readers but also the search engines, which increase your chances of getting ranked on the top in search results.
4. Impressive headlines
As we are in the fast-paced era, no one has the time or the patience to read a page-long piece. Internet users often skim through content, only read headlines, lists, and bullet points and decide if they should continue reading the article.
Hence, the headline is your chance to impress your readers and make them believe your content is valuable and worth their time. Headline and subheadings in your content should spark the reader’s interest, stir the emotions and make the reader want to continue reading.
5. Maintain original tone and writing style
This is one of the most crucial content writing tips for beginners. The content you publish represents your company and brand’s voice. Thus while creating content every time, make sure you maintain your brand’s voice and persona and harmonize with the business goals while targeting your audience.
Remember, it will take some time to build and develop your own writing style. Write in your own voice. However, regular practice will help you breathe your voice brand persona into your words with ease.
6. Start with engaging intro and end with CTA
As mentioned above, internet users tend to skim through the content. Thus, as a content writer, you get the first few seconds to lure your audience to read further. After you write impressive headline first few sentences is where the reader decides if they should continue reading further. Here you need to capture your reader’s attention and lead them to the main point of your content.
When it is time to end your article, add a motivational and actionable conclusion. Your call-to-action will help readers to turn into your potential customers by encouraging them to fill online inquiry form or contact customer care.
7. SEO-optimize your work
However the original and high-quality content is, without SEO optimization, you are unlikely to get an audience. Search Engine Optimization (SEO) helps your readers to get your content found on search engines such as Google.
It’s important to use relatable keywords in your content, including headings and meta description, along with internal and external links if possible. SEO done right will result in your website or blog receiving more traffic, in turn, more people learning about your company and possibly become your potential customers.
Bonus content writing tips for beginners
1. Edit before you post
In haste of creating and posting content online, even experienced content writers sometimes ignore this step. It’s equally important to edit and proofread your content before you publish online. Once you’ve created the first draft, read the content and work on polishing the rough edges and eliminating the potential grammar mistakes you might have done in haste.
A round or two of edits improve readability and make content error-free while improving your writing at the same time.
2. Use images to support your content
Very few people like to see the plain text these days. Adding visuals make your content impressive and engaging. Also, backing up your statements with info-graphics and charts always work better than plainly writing them into sentences. Gauge your audience’s interest and try to add relevant images, videos, and info-graphics to make the content more interesting and readable.
Effective original content writing is important critical in turning site visitors into potential customers. With simple and effective content writing tips for beginners, you can work your way to create high-quality content that will grab both readers and search engine’s attention and help you grow in sales and brand awareness. Just keep on practicing!